5 Ways CRM-Enabled Retail POS Software Can Help Your Small Business Grow

5 Ways CRM-Enabled Retail POS Software Can Help Your Small Business Grow

Point of Sale systems or POS systems are changing and for many small businesses, there is no going back to the old cash register. Technological improvements in the POS system are making it simpler than ever to run your own business.

When compared to traditional Point of Sale systems solutions that hardly complete orders and payments, today’s modern POS software can do everything from transmitting sales data to processing credit cards. Many POS systems now come with built-in CRM or Customer Relationship Management features.

In this article, we will discuss how can CRM-enabled Point of Sale systems help your business.

The Days of Manually Performing CRM Tasks Are Over Thanks to POS Systems

Inputting customer information, updating customer databases, creating sales reports, and etc. are time-consuming, especially if you have to do them manually.

By integrating POS systems with CRM solutions – you can save both time and money. Also, you will be able to grow your small business and build a relationship with customers and deliver the best experience possible.

Here are five ways a POS system can help your small business grow:

1.Automated Backend Processes

CRM-integrated Point of Sale systems don’t just automate tasks. They also automate backend tasks such as exporting data, populating email marketing, reporting, creating client records, and more.

With a POS system in place, there is no need to go into multiple solutions or programs to manually perform all of these functions.

No more monotonous and boring administrative tasks. You can focus on running your business and going forward.

2. Find the Most Loyal Customers

If you want to run a successful business, you need to go after the right shoppers and keep them coming back for more.

One of the many benefits of a CRM system is that it can identify the most loyal customers and active buyers and integrated that with POS systems and help businesses discover their three main customer groups.

The three main customer groups are:

  • People who have the greatest impact at the POS
  • People who are likely to return
  • People who aren’t worth the effort and time to pursue

Combine all of this with rewards systems, loyalty programs, and gift card feature built into POS systems and you have got yourself a return customer machine.

3. Boost Sales by Improving Customer Experience

One of the most effective ways to boost sales is by keeping an eye to what customers need and want. With a CRM-enabled Point of Sale system, small businesses can collect and keep track of customers’ needs, preferences, as well as, shopping histories. You can also gather specific details like aversions, personal tastes, and other information in real time. This information, not only does help businesses target marketing campaigns and upsell, but it also allows them to cater products to groups or individuals to improve the customer experience.

4. Synchronize with Multiple Departments

As a small business owner, distributing, as well as, sharing information among staff members can become time-consuming and a little bit complicated.

Well, luckily, with a CRM-enabled POS system, you can take the burden off of your shoulders and simplify your obligations and responsibilities.

With the POS system, you can arrange and synchronize transactions, shoppers’ details, and other important data in real time.

This information is helpful. It is available anytime to employees and will only require logging in to a platform for access. There is no more wasted time sifting through folders, inboxes or corners of the server. Also, no more confusion.

5. Capture Customer Information

Need to quickly collect customer information? A Point of Sale system with built-in CRM functionality makes this simpler by automating information that is previously gathered to capture customer data.

Instead of adding customer information into a CRM system by hand, a CRM-enabled Point of Sale system can collect and export them. This will help you save a lot of time.

The modern POS systems can transmit all information your CRM system requires, such as customer name, shipping addresses, billing, email addresses, and etc.

This automation saves businesses both time and money. You will be able to eliminate the manual work required to input data.

Examples of Retail POS Software Solutions

Here are some of the best Point of Sale solutions to consider for your small business:

  • Shopify POS is an iPhone and iPad-based Point of Sale service from leading ecommerce software Shopify. The system allows you to manage your physical and online store using a single platform. Users who use Shopify POS will receive an all-in-one POS system that consists of a cash drawer, receipt printer, barcode scanner, and card reader.


  • Erply is one of the best web-based retail solutions designed to offer retailers everything they need to manage their business. Among its numerous features is the hybrid cloud Point of Sale system that you can use to run both your online and offline business. The iPad-oriented Point of Sale system can help you manage inventory and sales and handle multi-store operations. It also offers product lookup where you can organize products by name or code.


  • Figment POS is a cloud-based solution built to simplify the check out and payment process. It is flexible and customizable enough to suit your business requirements. Choosing the right option for Figment POS is easy as the software offers industry-specific packages to better suit the size and nature of the business.

WooPOS is a modern and intuitive POS solution created for ecommerce stores who use WooCommerce. Equipped with tools for sales tracking, inventory management, employee management, and CRM, this tool is great for businesses of all sizes who want to simplify their operations. The platform also comes with analytics solutions which you can use to generate reports on your customers and sales performance.


A POS system gives you a better insight into profits and revenues, makes your business more cost-focused, helps you save time, improves the communication with your customers, and uses recorded data to create greater economic objectives.

Though it make seem a little bit intimidating to make the transition from a cash register to a CRM-enabled POS system, chances are it will help you run your business more efficiently.